Research Into An Artist

John Legend is signed to the label GOOD and Sony Music. This is effective because he can get on to Tv and show the world his music. Also this makes John Legend and the labels more famous artist and more famous label because he is signed to the label.

John Legend's album "Get Lifted" sold 116,000 copies in its first week and it went on to sell 2.1 million. From this we can see that he is a very successful artist and it is benificial for the lebel because they can also get reckonised from this.

1)

The camera shots are effective because it captures the artist and the actors emotions. This is effective because it lets the audience build a relationship with the artist. For example when you see the couples fighting and then the camera focuses on the child. This is effective because the audience can see that the kid is effected by the parents argueing.

The editing in the music video is effective because it lets the audience build a relationship with the artist. This is effective because the audience can feel more involved with the music video. For example the slow paced editing is effective because the audience get to see what is going on in the music video.

The lighting in the music video is effective because it shows the artist as an ordinary person. This is shown by putting natural lighting on everyone. This is effective becuase it relates back to Goodwins theory. We know this because the title of the music video is called Ordinary people and they are showing the audience that he is ordinary.

The Costume that the artist is wearing is effective becuase it shows the audience that he is ordinary which also relates back to Goodwins theory. This is effective because the lyrics relate to the visuals. This is also effective because it doesn't confuse the audience.

The body language of the artist suggest that he is proforming to the audience. We know this because he has a piano and everytime the camera focuses on him he is singing to the audience. This is effective because the audience can see that the music video is a proformance and narrititve based video.

The iconography in the music video is effective because the audience can see that the artist is proforming. We know this because there is a piano that the artist is playing. This is effective because it gets the point across to the audience.

The facial expressions of the artist shows that he is very passionate about music. We know this because we see that when he is on the piano he is proforming very well to the audience. This is effective becuase this helps the audience get more into the music video.

The location of the music video is a studio. This is effective becuase it shows the audience that it is a profrmance based video.

2)

The camera shots in the music video are used to express the artist emotions and also to capture the actors emotions. This is effective becuase the audience can build a realtionship between the artist and the them. For example when he goes on to the piano in the church he starts getting into the song and this can build a relationship between the audience and the artist.

The editing in the music video is effective because it shows the audience what's going on and captures the artist emotions. This is effective because the audience can build a relationship between the artist and the audience. This is effective becuase the audience can feel what the artist is going through.

The lighting in the music video is effective becuase it only highlights certain people. This is effective because it shows the audience how many girls are involved in the artist life. This is effective because it also helps the audience build a relationship between the audience and the artist.

The body language of the artist suggest that he is proforming to the audience. This is effective because the audience can build a relationship with the audience. Proforming to the audience is effective because the artist shows how good he is and also it helps to get the point across to the audience.

The iconography in the music video is effective becuase it suggest that the actresses in the video are players. We know this because material objects are highlighted. For example when the artist and the female actress are walking into the church material objects such as watches are shown.

The facial expressions of the artist suggest that he is proving a point to someone. We know this because he is spcifically talking to the girl. This is effective because the audience can see that they are going through a tough time.

The location of the music video is a church. This is effective because it shows that the relationship between the actors are public. This is also effective because the artist is telling everyone that he doesn't love her anymore and what the actor went through when he did love her.

3)

The camera shots in the music video shows the audience how the artist feels being with this person. They also help capture emotions of the artist. For example when the camera focuses on the artist face you see that he is very emotional. This is effective because it helps the audience build a relationship with the artist.

The editing in the music video shows the proformance of the artist. This is effective because this also helps build a relationship with the artist. For example when the straight cuts are used they help create understanding and meaning to the music video.

The lighting in the music video is used to express how the artist feels towards the female actress. We know this because there is high key lighting is used on the female actress to express how meaningful she is to the artist. This is effective because is shows the audience the relationship and also how the artist feels towards the female actress.

The body language of the actor shows the audience that he is proforming to them. This is effective because it helps build a relationship between the artist and the audience.

The iconography in the music video help relate back to Goodwins theory. This is effective because the music video doesn't confuse the audience. Therefore they understand the music video more.

The facial expressions of the artist shows how emotional he is with the female actress. This is effective because it can help the audience build a relationship.

The location of the music video is set in a plane and a studio. This is effective because it shows the audience that the artist is proforming to the audience. This also allows the audience to build a relationship with the audience.