Music channels

1) MTV

1. Who is the target audience and why? The target audience for MTV is people aged around 13-30 this is because they show artist that appeal to young children and they also show artist that appeal to young adults.
2. What type of music does MTV play and why? MTV play R’N’B and hip hop, rap. They play this because they want to appeal to their target audience and also they have other channels that play different sorts of music.
3. Drake, Nicki Minaj, Justin Bieber, Jessie J, Bruno Mars are all featured on MTV because they all appeal to the target audience. This is effective because all of the artists are well known for the audience that watches this. MTV also feature artist like Jay Z who is the most successful artist of his time.
4. How the channel is a form of branding? The channel is a form of branding because all artists wear designer clothing and when their music video is shown the target audience see the artist wearing these sorts of clothing.
5. The logo appeals to the target audience because it is a natural colour. This shows that they are a serious and grown up company. This is effective because the target audience are going into adulthood.

2) Kiss

1. Who is the target audience and why? The target audience for Kiss 100 is people aged around 13-25 this is because they play music that they play. This is effective because they show the teenagers when they’re at home that they can listen to music.
2. What type of music does Kiss 100 play and why? They play R’N’B and Dance and Hip-Hop. This is effective because they attract a lot of different people of different ages. This is effective because they get a lot of attention from all sorts of people.
3. Pitbull, Drake, LMFAO, Rihanna, Beyonce are all played on Kiss because they all either do Dance, Hip hop or R’N’B. This is effective because it keeps the target audience interested.
4. How the channel is a form of branding? The channel is a form of branding because it sells music to the target audience. This is effective because when an artist is making a new album the channel normally puts an advert showing the audience that the artist has a new album and it gives a certain date of when the album is being released.
5. How is the logo effective? The logo is effective because of the bold writing and the expressive white colour. This is effective because it stands out for the target audience.

3) 4Music

1. Who is the target audience and why? The target audience for 4Music is people aged 12-20 this is because they play music that young people like.
2. What type of music do they play and why? 4Music play music such as Pop and dance, R’N’B. This is effective because they keep the target audience up to date with the music that they like.
3. JLS, Rizzle Kicks, Rihanna, LMFAO, Olly Mers all played on 4Music because they all appeal to their target audience.
4. How is the channel a form of branding? The channel is a form of branding because they show brands such as Adidas. We know this because as the artist is in their music video they are wearing Adidas shoes which the camera closes up on.
5. How is the logo effective? The logo is effective because of the bright pink that attracts young people. This is effective because it attracts young girls because the colour pink.

4) VH1

1. Who are the target audience and why? The target audience for VH1 is people aged between 18-41 this is because the music that they play.
2. What type of music do they play and why? VH1 play music like pop, rock, RN’B, dance this is to attract different types of people.
3. Nickelblack, Adele, Britney Spears, Jenifer Lopez, Kelly Clarkson are all played on VH1 for their target audience.
4. How is the channel used for branding? VH1 is a form of branding because of its sponsors such as MTV.
5. How is the logo effective? The logo is effective because of the bright colours that will attract a young target audience. This is effective because the different colours appeal to different people’s eyes.

5) Box televsion

1. Who is the target audience and why? The target audience for the Box television is people aged around 13-25. This is because of the music that they play and also the artist that they play day in and day out.
2. What type of music do they play and why? They play UK grime, R’N’B, dub step, dance, pop. This is because they can attract different types of people around the globe. This is effective because they can get more people viewing their music channels.
3. What types of artist do they play and why? Skepta, Loick Essien, Example, Tinchy Stryder and Neyo are all played on the Box because of the music that they make. This is also because the Box is selling their music more to the public.
4. How is the channel a form of branding? It is a form of branding because of the artist they play. They are selling their music to the public.
5. How is the logo effective? The logo is effective because it is different and unique. This is effective because it will attract different types of people.

Summary
MTV is broken down into different channels to make it easier for people that like a certain genre to tune into. This is effective because the target audience know what genre and what songs are most likely are going to be played. Also music channels have to be appealing for a target audience because it allows channels to play certain artist that the audience like. For example if someone aged 16 was watching MTV base they know that they are most likely going to see Keri Hilson or Nicki Minaj because of the genre of music that MTV base plays. There is a variety of music channels because then it is more flexible for channels to play different sorts of music. I have learnt that the logo and what you up into a music video are effective and I will take it on board when I make my own.