Generic Conventions 3

Music Video Name: Tinchy Stryder- Game Over
Camera shots:
Close up- used on every artist. This is effective because the audience can build a relationship with the artist.
mid shot- is used when a new artist comes onto the scene. This is effective because the audience see that there is a new artist coming into the scene.
Camera movements:
Tracking- is used throughout the music video to express the proformance of all the artist.
Editing:
Slow motion- is used to express a certain movement of an artist. This is effective because it shows the audience that the artist is expressing a crucial part.
Slow Paced- is used throughout the video. This is effective because the audience get to build a relationship with the artist.
Lighting:
High Key- is used to show the artist in a hero type look. This is effective because the audience see that they are good and not everything that the media make them out to be.
Mise En Scene:
Costume- the costume of all the artist shows that they are wearing designer wear clothing. This is effective becuase it shows the audience that they are wealthy.
Iconography- the iconography in the music video shows that they are in a studio. This is effective because the audience instantly know that is a proformance based video.
Location- The location in the music video is a studio. This is effective becuase the video is a proformance based video.
Body language- The body language of the artist shows that they are proforming to the audience. We know this because of the finger pointing almost adressing the audience and keeping them involved for the music video. This is effective becuase it engages and enables the audience to feel invloved in the music video.
Facial expressions- The facial expressions on all the artist shows that they are proforming to the audience. This is effective because it also engaes the audience and also allows the audience to build a relationship with the artist.