Generic Conventions 2

Music viedo name- Chris Brown- She Ain't You
Camera Shots:
Close ups- used when is singing to the camera. This is effective because he builds a strong relationship with the audience and also the shot is used to capture Chris Browns emotions.
long shots- used to show the proformance of the dancers and Chris Brown. This is effective because the audience get to see the proformance of the dancers and Chris Brown.
mid shots- used to show the other female character in the video. This is effective because you get to see what she looks like and what she is wearing.
Camera Movements:
zoom- is used when Cris Brown tilts hat down. This is effective because you don't know what is going to happen next so the audience is in suspense.
Editing:
slow paced- used throughout the video. This is effective because you get to see the proformannce and also get to see more of the characters emotions.
Lighting:
high key- used when Chris Brown and back up dancers are dancing. This is effective because you get to see the proformance of Chris Brown.
Mise en scene:
Iconography- is used throughout the music video to show respect to Michael Jackson. We know this because of the hat that only Chris Brown is wearing.This is effective because the audience can build a relationship with Chris Brown.
Location- The location of the music video is a studio. This is effective because you instantly know that it is a proformance video.
Costume- Chris Brown's costume suggest that he is smart and organised. We know this because of the suit, suits are normally worn by smart and organised people. This is effective because it shows that the dance routine is organised.
Body Language- The body language of Chris Brown suggest that he preforming. We know this because he is dancing and is also in a studio. The body language is effective because it shows the audience that Chris Brown is a good performer.
Facial Expressions- The facial expressions that Chris Brown Show shows that he is having fun. We know this because he is smiling. This is effective because it shows the audience that Chris Brown is having fun so they can enjoy the video more.