Planning The Cinematography

One of the camera shots i will use in my music video will be a close up. This will be used to show the emotions of the artist. This will also be effective because it will build a strong relationship with the audience. Also the close up shot will show the different facial expressions of the artist when he is away from home compared to when he is going home. This is also effective because it goes with Goodwins theory. This will mean that the audience wouldn't get confused and the music video will be a narrative based video. This will be effective for my music video because the close ups will allow the audience to see how focused the artist is.

Another camera shot i will use will be a mid shot. This is effective because it lets the audience see the body language of the artist.. This is also effective because the audience can see the contrast in body language when he is away from home compared to when he is going home. Also the audience get to see the different cloths that the artist wears when he is away from home compared to what he wears away from his work.

Also another camera shot i will use in my music video will be an establishing shot. This will be to show the audience the locations. This is effective because it shows the audience where the video is set. This is also effective becuase they can see the difference in locations. By having two different locations we can see the difference in emotions when the artist is away from home compared to when the artist is going home.

I will also have a panning shot in my music video. The panning shot will be used to show the artist emotions when he playing the piano when he is in the studio. This will be effective because it will let the audience build a relationship with the audience. Also having a panning shot will make my music video more dramatic because of how slow the shot will be. This is effective for my audience becuase there will be a feeling of tension.

Costume

Because i will only have one character in my music video. In one of my locations i will have the character wear  a black suit. This will be effective because it will show how  prefesional he is away from home and also when he is proforming. This will also build a good relationship between the artist and the audience because they will see the prefesionalism of the artist. This will show that the artist is successful and serious about what he does. This is effective because the audience will interpreate that he is a prefesional at what he does because of the suit.

In the location of the park i will have the artist wear something simulair to the image below. This is because it will show how he dresses when he is not preforming. This is effective because it will build a strong relationship with the audience and this will make the audience feel sorry and have a neutral feeling for the artist. Also the costume will show the audience that he is the same as everyone else when he is not doing music and it will also show the contrast of how he preforms to how he acts off stage. Also the costume of the artist is also effective because it allows the artist to express himself through his clothing.

Location and iconography

The locations that I would use in my music video would be a park and a room with a piano. This is because it can relate to the lyrics and the title of the song “Coming home”. This would be effective for my music video because it can build a strong relationship with the audience. Because they will see that the character is walking home, this would build a strong relationship with the audience because they can see that he is happy when he is going home. The location of the studio will be effective because it is something that the character does all the time and he is always away from home so it will show how he feels away from home. The locations are effective and they build a strong relationship because they will see the contrast of how the artist feels away from and when he does come home. This is effective because the audience can build a relationship with the artist and also feel sorry and happy for him because they see what he does go through when he is away from home. The location reflects to the lyrics because the audience will see that he is walking home. This is effective because it relates to the title of the song “coming home”. I know that my audience will like a mixture of the style of the music. The location is conventional to my music video because it will build a strong relationship with the artist because of the narrative of the music video.

The iconography I will use in my music video will be a piano and some paper that has a music book on it. This will be effective because it will show the audience that he is an artist and it will also go with the beat of the song because the beat is played by a piano so it will have relevance in the music video.

questionairre charts

I this question to see who the majority of genders i asked and to see if it was suitable for them. This is effective because i can see if i can make my music genre relate to a certain audience.

I asked this question to see what sort of music they liked. This is effective because i can see what sort of music and see if they like my genre.

I asked this question to see what artist my audience liked. This is effective because i can see what sort of music that they like from this.

I asked this question to see what sort of music video my audience liked. This is effective because i can see what they like and i could put it into my music video.

I asked this question to see how many hours they watch of Tv a day. This was benificial for me because i get to see how many hours of tv.

I asked this question to see how many people do know the artist. This is effective because i get to see his populairarity within the selected people.

I asked this question to see what there favourite song was from that artist. This was effective because i get to see the relationship the artist has with the audience.

questionnaire

1) What gender are you?

2) what is your favorite genre of music? Hip hop? Rock? R'N'B? Grime?

3) who is your favorite artist or band? Jay Z? Lil Wayne? Rick Ross? Beyonce? Other?

4) what is your favorite style of music videos? Narrative? Performance? Concept? Mixture?

5) What music channels do you watch? MTV? VH1? Flava Tv? The Box? Channel AKA?

6) How Many Hours a day do you listen to music? 1-2 Hours? 3-4 Hours? 5-6 Hours?

7) Do you listen or have heard of John Legend?

8) Whats your favorite John Legend song? Ordinary People? Used To Love You? So High? Green Light?

Audiences

A: Top management, bankers, lawyers, doctors and other professionals
B: Middle management, teachers, many 'creatives' eg graphic designers etc
C1: Office supervisors, junior managers, nurses, specialist clerical staff etc
C2: Skilled workers, tradespersons (white collar)
D: Semi-skilled and unskilled manual workers (blue collar)
E: Unemployed, students, pensioners, casual worker.

This is effective for the different record labels because they can target different people in the different categories effectively. For example a record label such as Sony music because they can target of certain people and make music that they would listen to. For example if they targeted category E, they would see what time they work or what time they are at school and they would play music that they like before and after school on radio and Tv.

For example MTV aim there show at people in the E, D and C2 class because they are more likely to listen to the music that they play. This is effective because they can play different at the different times that the classes are watching Tv. This is also effective because they will get more views when they show it at the right time becuase the class will be watching. Whereas classic tv aim there Tv show at people in the class A,B because they prefer music like that.

Parent Companies And The Music Industry

The music industry is structured by a 4 major companies auch as Sony Music Entertainment, EMI Group, Warner Music Group, Universal Music Group. These companies also own lots of smaller sub-labels, for example Columbia records which is owned by sony and they have signed Ted Wallerstein, BMG which is also owned by sony. Also there are independent labels that are not owned by any of the 4 record labels for example MMG (Mayback Music), Young Money and Cash Money are all independent record labels.

Sony own the majority of the music industry. This is benificial for them because they will make more profit and they will become more know this will also mean that artist will want to come to their record label. This is effective because the Sony company will gain profit and also they keep a good reprtation in the industry.

Sub-labels are controlled by a major compaines for example Columbia is a sub-label company owned by Sony. They may have more financial input put into the label because they are funded by a major label. Therefor they have more money to promote their artists and bigger budgets to launch new artists. Independent companies may find it harder to promote an artist because the sub-labels have the financial backing of the majors.

They may have less money to spend on launching an artist. The artists may be less known with only a few making it big in the popular music chart, such as Rick Ross. Because he owns his own music label which is called MMG (Mayback Music) and isn't know in the music charts. The artists tend to be seen as less manufactured and focus more on music than image. The fans respect the independent labels because they are seen to be more musically credible than artists signed to major labels.

Essay

I think that music videos shouldn’t be censored because when you cut out the swear words you get rid of the emotions that the artist is feeling. However if they weren’t censored then kids at the age of twelve would be listening to it and learning all the swear words. The censorship law is effective because it doesn’t let the kids listen to it. This is effective because it doesn’t affect the listeners and offend the listeners that are watching the music channel. This is effective because they can get more viewers to tune it and listen to the music that they promote.

The artist should be able to express himself no matter if swears because it lets his fans know how he really feels. But due to the censorship law he isn't allowed to because it will offend viewers such as parents. This is effective because they get the artist on different music channels. This therefore means that the artist is getting more well know and he can get a different target audience. However if he gets the wrong target audience like childeren they would want to know why they have censored that word. "We live in a society where we are taught to hide our true feelings and emotions." I think that this quote is true because we hide swear words from childeren when in the future they will learn these words.

The fans believe that the lyrics are the refection of the artist beleif, so censoring the lyrics they will get confused and they wont know how they really feel. Also if you censor the lyrics of the artist then you are promoting that sort of genre to the wrong target audience. For example when Eminem swears in his songs. This could up the rise in sales and the populairity of the song and the artist. Because the target audience could really like the song and therefore they would want to listen to the album because they want to see what the artist is talking about in the album. "I do not think that musicians should be censored." I agree this because i thnk that artist should be able to express themselves freely.

The record label believe that censoring the lyrics take away the meaning and the power of that it has to the audience. They also believe that it is down to what the artist because they can't control how he feels or express himself. For example when Eminem raps about his up bringing, He always gets emotional and swears. This could affect there sales becuase the audience could be too young. However because there to young it shouldn't appeal to them. However the kids could relate to Eminem and what he says.

The British Music Television Channels believe that swear words should be censored becuase they don't want to offend the viewers watching. However some music channels wouldn't censor the swear words because thats the soft of target audience that they will appeal to. For example MTV has one the biggest repretations in the music industry so they don't want to offend there  viewers because they don't want to affect there repretation becuase that could affect there viewing numbers. MTV censored the word "Die" in Eminems song The way i am because they thought he was sending a message of death. This is unfair to the fans because they will won't understand what Eminem is conveying to them. However it protects them from danger because they will not want to go to the extremes of killing themselves.

The Bristish radio stations wouldn't play music with swear words without censoring it because it might offend the listeners. They don't want to offend there listeners because they don't know how old they are and if they are young the parents won't listen to them. For example when Choice fm play music they have a target audience they try and appeal to but they know that some older people and some younger would listen to there radio station because they like the music that they play.

Some parents would argue that music should't be censored because the artist inspire a lot of people so they shouldn't be censored. Also they think that if other parents are scared that there kids are going to swear that they are bad parents. However other parents would argue that music should be censored because the artist swear to much and the visuals that they see are too flambboient. For example when Snoop Dogg is on MTV. Parents know that Snoop Dogg has women in bikkin's in most of his videos. For example when he did the song with Pharelle Williams- Beautiful there were loads of women in bikkins showing off there bodies to the camera which some parents wouldn't agree with so it had to be shown at a certain time and only some channels showed it.

In conclusion i think that that music shouldn't be cennsored because it will confuse the origional target audience. Also they shouldn't censor music because it's just telling children that they can listen to the wrong sort of music. For example when kids watch MTV and they here artist singing then it goes scilent. This could confuse the audience and therefore they want to find out what the artist said. A way to resolve this is not play the song at all. This is also effective because then all the artist in the music industry have to think about what they say. This makes the music industry better as well because there would be less swearing.

Research Into An Artist

John Legend is signed to the label GOOD and Sony Music. This is effective because he can get on to Tv and show the world his music. Also this makes John Legend and the labels more famous artist and more famous label because he is signed to the label.

John Legend's album "Get Lifted" sold 116,000 copies in its first week and it went on to sell 2.1 million. From this we can see that he is a very successful artist and it is benificial for the lebel because they can also get reckonised from this.

1)

The camera shots are effective because it captures the artist and the actors emotions. This is effective because it lets the audience build a relationship with the artist. For example when you see the couples fighting and then the camera focuses on the child. This is effective because the audience can see that the kid is effected by the parents argueing.

The editing in the music video is effective because it lets the audience build a relationship with the artist. This is effective because the audience can feel more involved with the music video. For example the slow paced editing is effective because the audience get to see what is going on in the music video.

The lighting in the music video is effective because it shows the artist as an ordinary person. This is shown by putting natural lighting on everyone. This is effective becuase it relates back to Goodwins theory. We know this because the title of the music video is called Ordinary people and they are showing the audience that he is ordinary.

The Costume that the artist is wearing is effective becuase it shows the audience that he is ordinary which also relates back to Goodwins theory. This is effective because the lyrics relate to the visuals. This is also effective because it doesn't confuse the audience.

The body language of the artist suggest that he is proforming to the audience. We know this because he has a piano and everytime the camera focuses on him he is singing to the audience. This is effective because the audience can see that the music video is a proformance and narrititve based video.

The iconography in the music video is effective because the audience can see that the artist is proforming. We know this because there is a piano that the artist is playing. This is effective because it gets the point across to the audience.

The facial expressions of the artist shows that he is very passionate about music. We know this because we see that when he is on the piano he is proforming very well to the audience. This is effective becuase this helps the audience get more into the music video.

The location of the music video is a studio. This is effective becuase it shows the audience that it is a profrmance based video.

2)

The camera shots in the music video are used to express the artist emotions and also to capture the actors emotions. This is effective becuase the audience can build a realtionship between the artist and the them. For example when he goes on to the piano in the church he starts getting into the song and this can build a relationship between the audience and the artist.

The editing in the music video is effective because it shows the audience what's going on and captures the artist emotions. This is effective because the audience can build a relationship between the artist and the audience. This is effective becuase the audience can feel what the artist is going through.

The lighting in the music video is effective becuase it only highlights certain people. This is effective because it shows the audience how many girls are involved in the artist life. This is effective because it also helps the audience build a relationship between the audience and the artist.

The body language of the artist suggest that he is proforming to the audience. This is effective because the audience can build a relationship with the audience. Proforming to the audience is effective because the artist shows how good he is and also it helps to get the point across to the audience.

The iconography in the music video is effective becuase it suggest that the actresses in the video are players. We know this because material objects are highlighted. For example when the artist and the female actress are walking into the church material objects such as watches are shown.

The facial expressions of the artist suggest that he is proving a point to someone. We know this because he is spcifically talking to the girl. This is effective because the audience can see that they are going through a tough time.

The location of the music video is a church. This is effective because it shows that the relationship between the actors are public. This is also effective because the artist is telling everyone that he doesn't love her anymore and what the actor went through when he did love her.

3)

The camera shots in the music video shows the audience how the artist feels being with this person. They also help capture emotions of the artist. For example when the camera focuses on the artist face you see that he is very emotional. This is effective because it helps the audience build a relationship with the artist.

The editing in the music video shows the proformance of the artist. This is effective because this also helps build a relationship with the artist. For example when the straight cuts are used they help create understanding and meaning to the music video.

The lighting in the music video is used to express how the artist feels towards the female actress. We know this because there is high key lighting is used on the female actress to express how meaningful she is to the artist. This is effective because is shows the audience the relationship and also how the artist feels towards the female actress.

The body language of the actor shows the audience that he is proforming to them. This is effective because it helps build a relationship between the artist and the audience.

The iconography in the music video help relate back to Goodwins theory. This is effective because the music video doesn't confuse the audience. Therefore they understand the music video more.

The facial expressions of the artist shows how emotional he is with the female actress. This is effective because it can help the audience build a relationship.

The location of the music video is set in a plane and a studio. This is effective because it shows the audience that the artist is proforming to the audience. This also allows the audience to build a relationship with the audience.

Generic Conventions 3

Music Video Name: Tinchy Stryder- Game Over
Camera shots:
Close up- used on every artist. This is effective because the audience can build a relationship with the artist.
mid shot- is used when a new artist comes onto the scene. This is effective because the audience see that there is a new artist coming into the scene.
Camera movements:
Tracking- is used throughout the music video to express the proformance of all the artist.
Editing:
Slow motion- is used to express a certain movement of an artist. This is effective because it shows the audience that the artist is expressing a crucial part.
Slow Paced- is used throughout the video. This is effective because the audience get to build a relationship with the artist.
Lighting:
High Key- is used to show the artist in a hero type look. This is effective because the audience see that they are good and not everything that the media make them out to be.
Mise En Scene:
Costume- the costume of all the artist shows that they are wearing designer wear clothing. This is effective becuase it shows the audience that they are wealthy.
Iconography- the iconography in the music video shows that they are in a studio. This is effective because the audience instantly know that is a proformance based video.
Location- The location in the music video is a studio. This is effective becuase the video is a proformance based video.
Body language- The body language of the artist shows that they are proforming to the audience. We know this because of the finger pointing almost adressing the audience and keeping them involved for the music video. This is effective becuase it engages and enables the audience to feel invloved in the music video.
Facial expressions- The facial expressions on all the artist shows that they are proforming to the audience. This is effective because it also engaes the audience and also allows the audience to build a relationship with the artist.

Music channels

1) MTV

1. Who is the target audience and why? The target audience for MTV is people aged around 13-30 this is because they show artist that appeal to young children and they also show artist that appeal to young adults.
2. What type of music does MTV play and why? MTV play R’N’B and hip hop, rap. They play this because they want to appeal to their target audience and also they have other channels that play different sorts of music.
3. Drake, Nicki Minaj, Justin Bieber, Jessie J, Bruno Mars are all featured on MTV because they all appeal to the target audience. This is effective because all of the artists are well known for the audience that watches this. MTV also feature artist like Jay Z who is the most successful artist of his time.
4. How the channel is a form of branding? The channel is a form of branding because all artists wear designer clothing and when their music video is shown the target audience see the artist wearing these sorts of clothing.
5. The logo appeals to the target audience because it is a natural colour. This shows that they are a serious and grown up company. This is effective because the target audience are going into adulthood.

2) Kiss

1. Who is the target audience and why? The target audience for Kiss 100 is people aged around 13-25 this is because they play music that they play. This is effective because they show the teenagers when they’re at home that they can listen to music.
2. What type of music does Kiss 100 play and why? They play R’N’B and Dance and Hip-Hop. This is effective because they attract a lot of different people of different ages. This is effective because they get a lot of attention from all sorts of people.
3. Pitbull, Drake, LMFAO, Rihanna, Beyonce are all played on Kiss because they all either do Dance, Hip hop or R’N’B. This is effective because it keeps the target audience interested.
4. How the channel is a form of branding? The channel is a form of branding because it sells music to the target audience. This is effective because when an artist is making a new album the channel normally puts an advert showing the audience that the artist has a new album and it gives a certain date of when the album is being released.
5. How is the logo effective? The logo is effective because of the bold writing and the expressive white colour. This is effective because it stands out for the target audience.

3) 4Music

1. Who is the target audience and why? The target audience for 4Music is people aged 12-20 this is because they play music that young people like.
2. What type of music do they play and why? 4Music play music such as Pop and dance, R’N’B. This is effective because they keep the target audience up to date with the music that they like.
3. JLS, Rizzle Kicks, Rihanna, LMFAO, Olly Mers all played on 4Music because they all appeal to their target audience.
4. How is the channel a form of branding? The channel is a form of branding because they show brands such as Adidas. We know this because as the artist is in their music video they are wearing Adidas shoes which the camera closes up on.
5. How is the logo effective? The logo is effective because of the bright pink that attracts young people. This is effective because it attracts young girls because the colour pink.

4) VH1

1. Who are the target audience and why? The target audience for VH1 is people aged between 18-41 this is because the music that they play.
2. What type of music do they play and why? VH1 play music like pop, rock, RN’B, dance this is to attract different types of people.
3. Nickelblack, Adele, Britney Spears, Jenifer Lopez, Kelly Clarkson are all played on VH1 for their target audience.
4. How is the channel used for branding? VH1 is a form of branding because of its sponsors such as MTV.
5. How is the logo effective? The logo is effective because of the bright colours that will attract a young target audience. This is effective because the different colours appeal to different people’s eyes.

5) Box televsion

1. Who is the target audience and why? The target audience for the Box television is people aged around 13-25. This is because of the music that they play and also the artist that they play day in and day out.
2. What type of music do they play and why? They play UK grime, R’N’B, dub step, dance, pop. This is because they can attract different types of people around the globe. This is effective because they can get more people viewing their music channels.
3. What types of artist do they play and why? Skepta, Loick Essien, Example, Tinchy Stryder and Neyo are all played on the Box because of the music that they make. This is also because the Box is selling their music more to the public.
4. How is the channel a form of branding? It is a form of branding because of the artist they play. They are selling their music to the public.
5. How is the logo effective? The logo is effective because it is different and unique. This is effective because it will attract different types of people.

Summary
MTV is broken down into different channels to make it easier for people that like a certain genre to tune into. This is effective because the target audience know what genre and what songs are most likely are going to be played. Also music channels have to be appealing for a target audience because it allows channels to play certain artist that the audience like. For example if someone aged 16 was watching MTV base they know that they are most likely going to see Keri Hilson or Nicki Minaj because of the genre of music that MTV base plays. There is a variety of music channels because then it is more flexible for channels to play different sorts of music. I have learnt that the logo and what you up into a music video are effective and I will take it on board when I make my own.

Generic Conventions 2

Music viedo name- Chris Brown- She Ain't You
Camera Shots:
Close ups- used when is singing to the camera. This is effective because he builds a strong relationship with the audience and also the shot is used to capture Chris Browns emotions.
long shots- used to show the proformance of the dancers and Chris Brown. This is effective because the audience get to see the proformance of the dancers and Chris Brown.
mid shots- used to show the other female character in the video. This is effective because you get to see what she looks like and what she is wearing.
Camera Movements:
zoom- is used when Cris Brown tilts hat down. This is effective because you don't know what is going to happen next so the audience is in suspense.
Editing:
slow paced- used throughout the video. This is effective because you get to see the proformannce and also get to see more of the characters emotions.
Lighting:
high key- used when Chris Brown and back up dancers are dancing. This is effective because you get to see the proformance of Chris Brown.
Mise en scene:
Iconography- is used throughout the music video to show respect to Michael Jackson. We know this because of the hat that only Chris Brown is wearing.This is effective because the audience can build a relationship with Chris Brown.
Location- The location of the music video is a studio. This is effective because you instantly know that it is a proformance video.
Costume- Chris Brown's costume suggest that he is smart and organised. We know this because of the suit, suits are normally worn by smart and organised people. This is effective because it shows that the dance routine is organised.
Body Language- The body language of Chris Brown suggest that he preforming. We know this because he is dancing and is also in a studio. The body language is effective because it shows the audience that Chris Brown is a good performer.
Facial Expressions- The facial expressions that Chris Brown Show shows that he is having fun. We know this because he is smiling. This is effective because it shows the audience that Chris Brown is having fun so they can enjoy the video more.

Generic Conventions 1

Music video name: J-Cole- Lost Ones
Camera shots:
Two shot- is used when J Cole is Specifically talking to other actor. This shot is effective because you get to see both characters emotions.
Close ups- are used to capure characters emotions and also build a relationship with the audience. This is effective becuase the audience can feel sorry for what the character is going through.
Mid shots-is used when you first see male artist. This shot is used to show characters emotions and also see where they are.
Extreme close up- is used when the actor is cutting something. this is effective because you get to see when she gets hurt.
Camera movement:
Tracking- is used when J Cole is proforming outside. This is effective because you get to see J Cole proform.
Editing:
Slow paced- is used when he specificly taking to female. This is effective because you build a relationship with actors, is also effective becuase you get to see characters emotions.
Lighting:
Top lighting- is used when he is thinking back to his father. This is effective becuase it is almost like he is being put on the spot.
High key- used when father character is with child. This is effective becuase it is a happy moment and the high key lighting helps that situation.
Mise en scene:
Costume- J cole's costume suggest that he isn't comfortable with whats going on. We know this because he is wearing a lot of layers. This is effective becuase this goes with what he is lyricly saying. The female actor's costume suggest that she is vunrerble, we know this because of the shirt she is wearing. This is effective because this also goes with what she is mimeing.
Body Language- J Cole's body language suggest that he doesn't know what to do, we know this because when the girl walks off he puts his hands in the air. This is effective because the audience feel for both characters. The female charatcers body language suggest thst she isn'y happy with J Cole. We know this because she is pointing at him. This is effective because you can see that the two characters are going to fall out.
Iconography- iconography is used when you see the knife. This is effective because it causes her to bleed. So there is also blood in the video which is also effective because it might suggest that someone is going to get hurt.
Facial expression- the facial expressions of both characters are serious. We know this because none of the characters smile or show any sort of happy emotions. This is effective because in engages the audience more so that they feel even more sorry for the characters.
Location- The location of the music video is in a house. This is effective because they are kept away from the public so they are safe and discussing it between themselves.
Colour:
There is a yellow tinge used when the child is in the playground by himself. This is effective because it shows that he is happy but also the main character in the scene. This is effective because they contrast.

Mise En Scene

Location
The location of the music video is set in various places such as a bedroom,studio and a front garden. The location of a bedroom is effective because it shows that the artist is comfortable and safe. The location of a studio is effective because you get to see the two artist Chris Brown and The Game preform for their audience. Also the location of the front garden is effective because you get to see the sort of lifestyle of the artist.

Iconography
The iconography in this video is effective because you get to see the artist lifestyle. For example when the little boy looks out the window he can see people in his front garden lifting weights and there is also one car. This could show the audience that he isn't as rich or wealthy as they thought he was.

Lighting And Colour
lighting and colour is effective in this scene because it could show that his son is like him when he was younger. We know this because when he is laying down on the bed with him they are both throwing the ball in the same way. This is effective because it tells the audience that his son wants to be like his dad when hes older. This allows the audience to build a relationship with the artist because the lighting allows the audience to interpret what he has been through and the audience can interpret that what he has been through is dark due to the lighting and colour.

Costume
The costumes that the artist wear are effective because it shows that the artist are the same as any other person. For example when The Game and his son look out the window you see people in jeans and a vest, The Game is also wearing jeans and a vest so this shows that he is the same as anyone else.

Body Language
The body language of the artist show that they are confident and not intimidated by anything. For example when The Game goes to walk to the car his facial expressions shows that he is annoyed at something and then when he walks off he doesn't look happy.

Facial Expressions
The facial expressions on the characters show that they are missing something and also they look like they are happy. For example when Chris Brown is in the studio and he is singing you can see that he is emotional over something. And also when there is a dead sound, when it goes back into the song you see The Game put his arm over Chris Browns and The Game's Facial expressions look happy.

Editing Styles

Nelly ft Kelly- Gone
Editing Styles
Dissolve shot is used to show the audience the contrast of the two different characters. This is effective because it shows how the two different characters how they are feeling. This shows the audience the difference in emotions of the two different characters.
Straight Cut is used to show the audience how they feel for each other. This is effective because
Jump cut is used to show the audience that they are love with each other.
Also cross cuts are used at the start of the music video to show the audience the location from different camera angles. This is effective because it allows the audience to see the lacationfrom different angles.
Also slow motion is used to express what the artist is doing. This is effective because the audience are allowed to see the emotions of the artist. Which will allow the audience to build a relationship with thr artist.

Camera Shots

(Wretch 32 ft L- Traktor)
1) Camera shots
Close up of his tag name. This is effective because the audience knows who the music video has in it. This is effective because the audience already know who is staring in the music video. This is effective because it allows the audience to understand who is singing/rapping in the music video. This is also effective because it allows the audience to understand who is staring in the music video.
Mid shot of Wretch 32. This is effective becasue the audience get to see the artist and get to see what he is doing. This is also effective because it allows the audience to see where he is and also allows the audience to  build a relationship with Wretch 32 becuase of how far away he is from the camera. Also this camera shot is effective becauxse we get to see the body language of the artist Wretch 32 and how he preforms in the music video.
Long shot is used to show the audience that there is writing on the wall. This is effective because the audience become more enggaged into the music video. This is also effective for the audience because it allows them to not be bored by anything that is happening in the music video. This is also effective for the audience because they will be focused on the artist. Also the audience get to see where the artist Wretch 32 is and how deserted the location is.
Eye level shot is used to show the audience that he is looking at the camera. This is effective because the audience also become more engaged to the video. This also allows the artist to build a relationship with the audience because he is looking directly at the camera which shows the audience that he is taking directly at them.

What Is A Music Video?

1) The genre of the music video is R'N'B. We know this becuase of the lyrics, "Dont go, dont leave, please stay, with me". This is effective because this can build a strong realtionship between the artist and the target audience through the way lyrics are used. We also know that it is a R'N'B video because of the pace of the beat. This is effective because it lets people that like R'N'B enjoy the beat and it also helped by the lyrics that some people can relate to understand what the artist is going through.
2) The music video is to show the proformance of Wretch 32. This is effective because you get to see how Wretch 32 proforms. This is effective because the audience get to see his expressions through the different camera shots such close ups and mid shots. The proformance based video is effective because it helps the audience build a relationship with the artist. This is also effective becuase you can see the artist facial expressions becuase of the close ups. This also helps the audience build a relationship with the audience, also the audience can see that he is upset so they can feel sorry for him.
3) The purpose of the music video is to show the audience that the character doesn't want his girlfriend to leave him. We know this because the lyrics and we can see that Wretch 32 really cares becuase of his facial expressions. This is effective because the audience can build a strong relationship and can feel what Wretch 32 is going through using the music video. This is effective because the audience can feel sorry for the artist because of what he is going through, this is also helped by the lyrics "don't go, don't leave, please stay, with me, you are the only thing i need, to get by" which is sung.
4)Goodwins theory is used in this video, we know this because of the link between visuals and lyric. This is effective because the audience can build a realtionship with the artist and they almost "feel his pain" and as the video progesses they feel sorry for him. This is helped by close ups which capture his emotions. Then the mid shots that are used to capture his body language. This is effective because it allows the audience

to see that the artist Wretch 32 is upset. This is also effective because Goodwin’s theory is demonstrated in this music video. This is also effective because it allows the audience not to get confused on why the artist Wretch 32 is upset. Which is also effective because the audience might be able to relate to why the artist is upset.