The music industry is structured by a 4 major companies auch as Sony Music Entertainment, EMI Group, Warner Music Group, Universal Music Group. These companies also own lots of smaller sub-labels, for example Columbia records which is owned by sony and they have signed Ted Wallerstein, BMG which is also owned by sony. Also there are independent labels that are not owned by any of the 4 record labels for example MMG (Mayback Music), Young Money and Cash Money are all independent record labels.
Sony own the majority of the music industry. This is benificial for them because they will make more profit and they will become more know this will also mean that artist will want to come to their record label. This is effective because the Sony company will gain profit and also they keep a good reprtation in the industry.
Sub-labels are controlled by a major compaines for example Columbia is a sub-label company owned by Sony. They may have more financial input put into the label because they are funded by a major label. Therefor they have more money to promote their artists and bigger budgets to launch new artists. Independent companies may find it harder to promote an artist because the sub-labels have the financial backing of the majors.
They may have less money to spend on launching an artist. The artists may be less known with only a few making it big in the popular music chart, such as Rick Ross. Because he owns his own music label which is called MMG (Mayback Music) and isn't know in the music charts. The artists tend to be seen as less manufactured and focus more on music than image. The fans respect the independent labels because they are seen to be more musically credible than artists signed to major labels.
Tuesday, 29 November 2011
Monday, 28 November 2011
Essay
I think that music videos shouldn’t be censored because when you cut out the swear words you get rid of the emotions that the artist is feeling. However if they weren’t censored then kids at the age of twelve would be listening to it and learning all the swear words. The censorship law is effective because it doesn’t let the kids listen to it. This is effective because it doesn’t affect the listeners and offend the listeners that are watching the music channel. This is effective because they can get more viewers to tune it and listen to the music that they promote.
The artist should be able to express himself no matter if swears because it lets his fans know how he really feels. But due to the censorship law he isn't allowed to because it will offend viewers such as parents. This is effective because they get the artist on different music channels. This therefore means that the artist is getting more well know and he can get a different target audience. However if he gets the wrong target audience like childeren they would want to know why they have censored that word. "We live in a society where we are taught to hide our true feelings and emotions." I think that this quote is true because we hide swear words from childeren when in the future they will learn these words.
The fans believe that the lyrics are the refection of the artist beleif, so censoring the lyrics they will get confused and they wont know how they really feel. Also if you censor the lyrics of the artist then you are promoting that sort of genre to the wrong target audience. For example when Eminem swears in his songs. This could up the rise in sales and the populairity of the song and the artist. Because the target audience could really like the song and therefore they would want to listen to the album because they want to see what the artist is talking about in the album. "I do not think that musicians should be censored." I agree this because i thnk that artist should be able to express themselves freely.
The record label believe that censoring the lyrics take away the meaning and the power of that it has to the audience. They also believe that it is down to what the artist because they can't control how he feels or express himself. For example when Eminem raps about his up bringing, He always gets emotional and swears. This could affect there sales becuase the audience could be too young. However because there to young it shouldn't appeal to them. However the kids could relate to Eminem and what he says.
The British Music Television Channels believe that swear words should be censored becuase they don't want to offend the viewers watching. However some music channels wouldn't censor the swear words because thats the soft of target audience that they will appeal to. For example MTV has one the biggest repretations in the music industry so they don't want to offend there viewers because they don't want to affect there repretation becuase that could affect there viewing numbers. MTV censored the word "Die" in Eminems song The way i am because they thought he was sending a message of death. This is unfair to the fans because they will won't understand what Eminem is conveying to them. However it protects them from danger because they will not want to go to the extremes of killing themselves.
The Bristish radio stations wouldn't play music with swear words without censoring it because it might offend the listeners. They don't want to offend there listeners because they don't know how old they are and if they are young the parents won't listen to them. For example when Choice fm play music they have a target audience they try and appeal to but they know that some older people and some younger would listen to there radio station because they like the music that they play.
Some parents would argue that music should't be censored because the artist inspire a lot of people so they shouldn't be censored. Also they think that if other parents are scared that there kids are going to swear that they are bad parents. However other parents would argue that music should be censored because the artist swear to much and the visuals that they see are too flambboient. For example when Snoop Dogg is on MTV. Parents know that Snoop Dogg has women in bikkin's in most of his videos. For example when he did the song with Pharelle Williams- Beautiful there were loads of women in bikkins showing off there bodies to the camera which some parents wouldn't agree with so it had to be shown at a certain time and only some channels showed it.
In conclusion i think that that music shouldn't be cennsored because it will confuse the origional target audience. Also they shouldn't censor music because it's just telling children that they can listen to the wrong sort of music. For example when kids watch MTV and they here artist singing then it goes scilent. This could confuse the audience and therefore they want to find out what the artist said. A way to resolve this is not play the song at all. This is also effective because then all the artist in the music industry have to think about what they say. This makes the music industry better as well because there would be less swearing.
The artist should be able to express himself no matter if swears because it lets his fans know how he really feels. But due to the censorship law he isn't allowed to because it will offend viewers such as parents. This is effective because they get the artist on different music channels. This therefore means that the artist is getting more well know and he can get a different target audience. However if he gets the wrong target audience like childeren they would want to know why they have censored that word. "We live in a society where we are taught to hide our true feelings and emotions." I think that this quote is true because we hide swear words from childeren when in the future they will learn these words.
The fans believe that the lyrics are the refection of the artist beleif, so censoring the lyrics they will get confused and they wont know how they really feel. Also if you censor the lyrics of the artist then you are promoting that sort of genre to the wrong target audience. For example when Eminem swears in his songs. This could up the rise in sales and the populairity of the song and the artist. Because the target audience could really like the song and therefore they would want to listen to the album because they want to see what the artist is talking about in the album. "I do not think that musicians should be censored." I agree this because i thnk that artist should be able to express themselves freely.
The record label believe that censoring the lyrics take away the meaning and the power of that it has to the audience. They also believe that it is down to what the artist because they can't control how he feels or express himself. For example when Eminem raps about his up bringing, He always gets emotional and swears. This could affect there sales becuase the audience could be too young. However because there to young it shouldn't appeal to them. However the kids could relate to Eminem and what he says.
The British Music Television Channels believe that swear words should be censored becuase they don't want to offend the viewers watching. However some music channels wouldn't censor the swear words because thats the soft of target audience that they will appeal to. For example MTV has one the biggest repretations in the music industry so they don't want to offend there viewers because they don't want to affect there repretation becuase that could affect there viewing numbers. MTV censored the word "Die" in Eminems song The way i am because they thought he was sending a message of death. This is unfair to the fans because they will won't understand what Eminem is conveying to them. However it protects them from danger because they will not want to go to the extremes of killing themselves.
The Bristish radio stations wouldn't play music with swear words without censoring it because it might offend the listeners. They don't want to offend there listeners because they don't know how old they are and if they are young the parents won't listen to them. For example when Choice fm play music they have a target audience they try and appeal to but they know that some older people and some younger would listen to there radio station because they like the music that they play.
Some parents would argue that music should't be censored because the artist inspire a lot of people so they shouldn't be censored. Also they think that if other parents are scared that there kids are going to swear that they are bad parents. However other parents would argue that music should be censored because the artist swear to much and the visuals that they see are too flambboient. For example when Snoop Dogg is on MTV. Parents know that Snoop Dogg has women in bikkin's in most of his videos. For example when he did the song with Pharelle Williams- Beautiful there were loads of women in bikkins showing off there bodies to the camera which some parents wouldn't agree with so it had to be shown at a certain time and only some channels showed it.
In conclusion i think that that music shouldn't be cennsored because it will confuse the origional target audience. Also they shouldn't censor music because it's just telling children that they can listen to the wrong sort of music. For example when kids watch MTV and they here artist singing then it goes scilent. This could confuse the audience and therefore they want to find out what the artist said. A way to resolve this is not play the song at all. This is also effective because then all the artist in the music industry have to think about what they say. This makes the music industry better as well because there would be less swearing.
Thursday, 24 November 2011
Research Into An Artist
John Legend is signed to the label GOOD and Sony Music. This is effective because he can get on to Tv and show the world his music. Also this makes John Legend and the labels more famous artist and more famous label because he is signed to the label.
John Legend's album "Get Lifted" sold 116,000 copies in its first week and it went on to sell 2.1 million. From this we can see that he is a very successful artist and it is benificial for the lebel because they can also get reckonised from this.
1)
The camera shots are effective because it captures the artist and the actors emotions. This is effective because it lets the audience build a relationship with the artist. For example when you see the couples fighting and then the camera focuses on the child. This is effective because the audience can see that the kid is effected by the parents argueing.
The editing in the music video is effective because it lets the audience build a relationship with the artist. This is effective because the audience can feel more involved with the music video. For example the slow paced editing is effective because the audience get to see what is going on in the music video.
The lighting in the music video is effective because it shows the artist as an ordinary person. This is shown by putting natural lighting on everyone. This is effective becuase it relates back to Goodwins theory. We know this because the title of the music video is called Ordinary people and they are showing the audience that he is ordinary.
The Costume that the artist is wearing is effective becuase it shows the audience that he is ordinary which also relates back to Goodwins theory. This is effective because the lyrics relate to the visuals. This is also effective because it doesn't confuse the audience.
The body language of the artist suggest that he is proforming to the audience. We know this because he has a piano and everytime the camera focuses on him he is singing to the audience. This is effective because the audience can see that the music video is a proformance and narrititve based video.
The iconography in the music video is effective because the audience can see that the artist is proforming. We know this because there is a piano that the artist is playing. This is effective because it gets the point across to the audience.
The facial expressions of the artist shows that he is very passionate about music. We know this because we see that when he is on the piano he is proforming very well to the audience. This is effective becuase this helps the audience get more into the music video.
The location of the music video is a studio. This is effective becuase it shows the audience that it is a profrmance based video.
2)
The camera shots in the music video are used to express the artist emotions and also to capture the actors emotions. This is effective becuase the audience can build a realtionship between the artist and the them. For example when he goes on to the piano in the church he starts getting into the song and this can build a relationship between the audience and the artist.
The editing in the music video is effective because it shows the audience what's going on and captures the artist emotions. This is effective because the audience can build a relationship between the artist and the audience. This is effective becuase the audience can feel what the artist is going through.
The lighting in the music video is effective becuase it only highlights certain people. This is effective because it shows the audience how many girls are involved in the artist life. This is effective because it also helps the audience build a relationship between the audience and the artist.
The body language of the artist suggest that he is proforming to the audience. This is effective because the audience can build a relationship with the audience. Proforming to the audience is effective because the artist shows how good he is and also it helps to get the point across to the audience.
The iconography in the music video is effective becuase it suggest that the actresses in the video are players. We know this because material objects are highlighted. For example when the artist and the female actress are walking into the church material objects such as watches are shown.
The facial expressions of the artist suggest that he is proving a point to someone. We know this because he is spcifically talking to the girl. This is effective because the audience can see that they are going through a tough time.
The location of the music video is a church. This is effective because it shows that the relationship between the actors are public. This is also effective because the artist is telling everyone that he doesn't love her anymore and what the actor went through when he did love her.
3)
The camera shots in the music video shows the audience how the artist feels being with this person. They also help capture emotions of the artist. For example when the camera focuses on the artist face you see that he is very emotional. This is effective because it helps the audience build a relationship with the artist.
The editing in the music video shows the proformance of the artist. This is effective because this also helps build a relationship with the artist. For example when the straight cuts are used they help create understanding and meaning to the music video.
The lighting in the music video is used to express how the artist feels towards the female actress. We know this because there is high key lighting is used on the female actress to express how meaningful she is to the artist. This is effective because is shows the audience the relationship and also how the artist feels towards the female actress.
The body language of the actor shows the audience that he is proforming to them. This is effective because it helps build a relationship between the artist and the audience.
The iconography in the music video help relate back to Goodwins theory. This is effective because the music video doesn't confuse the audience. Therefore they understand the music video more.
The facial expressions of the artist shows how emotional he is with the female actress. This is effective because it can help the audience build a relationship.
The location of the music video is set in a plane and a studio. This is effective because it shows the audience that the artist is proforming to the audience. This also allows the audience to build a relationship with the audience.
John Legend's album "Get Lifted" sold 116,000 copies in its first week and it went on to sell 2.1 million. From this we can see that he is a very successful artist and it is benificial for the lebel because they can also get reckonised from this.
1)
The camera shots are effective because it captures the artist and the actors emotions. This is effective because it lets the audience build a relationship with the artist. For example when you see the couples fighting and then the camera focuses on the child. This is effective because the audience can see that the kid is effected by the parents argueing.
The editing in the music video is effective because it lets the audience build a relationship with the artist. This is effective because the audience can feel more involved with the music video. For example the slow paced editing is effective because the audience get to see what is going on in the music video.
The lighting in the music video is effective because it shows the artist as an ordinary person. This is shown by putting natural lighting on everyone. This is effective becuase it relates back to Goodwins theory. We know this because the title of the music video is called Ordinary people and they are showing the audience that he is ordinary.
The Costume that the artist is wearing is effective becuase it shows the audience that he is ordinary which also relates back to Goodwins theory. This is effective because the lyrics relate to the visuals. This is also effective because it doesn't confuse the audience.
The body language of the artist suggest that he is proforming to the audience. We know this because he has a piano and everytime the camera focuses on him he is singing to the audience. This is effective because the audience can see that the music video is a proformance and narrititve based video.
The iconography in the music video is effective because the audience can see that the artist is proforming. We know this because there is a piano that the artist is playing. This is effective because it gets the point across to the audience.
The facial expressions of the artist shows that he is very passionate about music. We know this because we see that when he is on the piano he is proforming very well to the audience. This is effective becuase this helps the audience get more into the music video.
The location of the music video is a studio. This is effective becuase it shows the audience that it is a profrmance based video.
2)
The camera shots in the music video are used to express the artist emotions and also to capture the actors emotions. This is effective becuase the audience can build a realtionship between the artist and the them. For example when he goes on to the piano in the church he starts getting into the song and this can build a relationship between the audience and the artist.
The editing in the music video is effective because it shows the audience what's going on and captures the artist emotions. This is effective because the audience can build a relationship between the artist and the audience. This is effective becuase the audience can feel what the artist is going through.
The lighting in the music video is effective becuase it only highlights certain people. This is effective because it shows the audience how many girls are involved in the artist life. This is effective because it also helps the audience build a relationship between the audience and the artist.
The body language of the artist suggest that he is proforming to the audience. This is effective because the audience can build a relationship with the audience. Proforming to the audience is effective because the artist shows how good he is and also it helps to get the point across to the audience.
The iconography in the music video is effective becuase it suggest that the actresses in the video are players. We know this because material objects are highlighted. For example when the artist and the female actress are walking into the church material objects such as watches are shown.
The facial expressions of the artist suggest that he is proving a point to someone. We know this because he is spcifically talking to the girl. This is effective because the audience can see that they are going through a tough time.
The location of the music video is a church. This is effective because it shows that the relationship between the actors are public. This is also effective because the artist is telling everyone that he doesn't love her anymore and what the actor went through when he did love her.
3)
The camera shots in the music video shows the audience how the artist feels being with this person. They also help capture emotions of the artist. For example when the camera focuses on the artist face you see that he is very emotional. This is effective because it helps the audience build a relationship with the artist.
The editing in the music video shows the proformance of the artist. This is effective because this also helps build a relationship with the artist. For example when the straight cuts are used they help create understanding and meaning to the music video.
The lighting in the music video is used to express how the artist feels towards the female actress. We know this because there is high key lighting is used on the female actress to express how meaningful she is to the artist. This is effective because is shows the audience the relationship and also how the artist feels towards the female actress.
The body language of the actor shows the audience that he is proforming to them. This is effective because it helps build a relationship between the artist and the audience.
The iconography in the music video help relate back to Goodwins theory. This is effective because the music video doesn't confuse the audience. Therefore they understand the music video more.
The facial expressions of the artist shows how emotional he is with the female actress. This is effective because it can help the audience build a relationship.
The location of the music video is set in a plane and a studio. This is effective because it shows the audience that the artist is proforming to the audience. This also allows the audience to build a relationship with the audience.
Friday, 11 November 2011
Generic Conventions 3
Music Video Name: Tinchy Stryder- Game Over
Camera shots:
Close up- used on every artist. This is effective because the audience can build a relationship with the artist.
mid shot- is used when a new artist comes onto the scene. This is effective because the audience see that there is a new artist coming into the scene.
Camera movements:
Tracking- is used throughout the music video to express the proformance of all the artist.
Editing:
Slow motion- is used to express a certain movement of an artist. This is effective because it shows the audience that the artist is expressing a crucial part.
Slow Paced- is used throughout the video. This is effective because the audience get to build a relationship with the artist.
Lighting:
High Key- is used to show the artist in a hero type look. This is effective because the audience see that they are good and not everything that the media make them out to be.
Mise En Scene:
Costume- the costume of all the artist shows that they are wearing designer wear clothing. This is effective becuase it shows the audience that they are wealthy.
Iconography- the iconography in the music video shows that they are in a studio. This is effective because the audience instantly know that is a proformance based video.
Location- The location in the music video is a studio. This is effective becuase the video is a proformance based video.
Body language- The body language of the artist shows that they are proforming to the audience. We know this because of the finger pointing almost adressing the audience and keeping them involved for the music video. This is effective becuase it engages and enables the audience to feel invloved in the music video.
Facial expressions- The facial expressions on all the artist shows that they are proforming to the audience. This is effective because it also engaes the audience and also allows the audience to build a relationship with the artist.
Music channels
1) MTV
1. Who is the target audience and why? The target audience for MTV is people aged around 13-30 this is because they show artist that appeal to young children and they also show artist that appeal to young adults.
2. What type of music does MTV play and why? MTV play R’N’B and hip hop, rap. They play this because they want to appeal to their target audience and also they have other channels that play different sorts of music.
3. Drake, Nicki Minaj, Justin Bieber, Jessie J, Bruno Mars are all featured on MTV because they all appeal to the target audience. This is effective because all of the artists are well known for the audience that watches this. MTV also feature artist like Jay Z who is the most successful artist of his time.
4. How the channel is a form of branding? The channel is a form of branding because all artists wear designer clothing and when their music video is shown the target audience see the artist wearing these sorts of clothing.
5. The logo appeals to the target audience because it is a natural colour. This shows that they are a serious and grown up company. This is effective because the target audience are going into adulthood.
2) Kiss
1. Who is the target audience and why? The target audience for Kiss 100 is people aged around 13-25 this is because they play music that they play. This is effective because they show the teenagers when they’re at home that they can listen to music.
2. What type of music does Kiss 100 play and why? They play R’N’B and Dance and Hip-Hop. This is effective because they attract a lot of different people of different ages. This is effective because they get a lot of attention from all sorts of people.
3. Pitbull, Drake, LMFAO, Rihanna, Beyonce are all played on Kiss because they all either do Dance, Hip hop or R’N’B. This is effective because it keeps the target audience interested.
4. How the channel is a form of branding? The channel is a form of branding because it sells music to the target audience. This is effective because when an artist is making a new album the channel normally puts an advert showing the audience that the artist has a new album and it gives a certain date of when the album is being released.
5. How is the logo effective? The logo is effective because of the bold writing and the expressive white colour. This is effective because it stands out for the target audience.
3) 4Music
1. Who is the target audience and why? The target audience for 4Music is people aged 12-20 this is because they play music that young people like.
2. What type of music do they play and why? 4Music play music such as Pop and dance, R’N’B. This is effective because they keep the target audience up to date with the music that they like.
3. JLS, Rizzle Kicks, Rihanna, LMFAO, Olly Mers all played on 4Music because they all appeal to their target audience.
4. How is the channel a form of branding? The channel is a form of branding because they show brands such as Adidas. We know this because as the artist is in their music video they are wearing Adidas shoes which the camera closes up on.
5. How is the logo effective? The logo is effective because of the bright pink that attracts young people. This is effective because it attracts young girls because the colour pink.
4) VH1
1. Who are the target audience and why? The target audience for VH1 is people aged between 18-41 this is because the music that they play.
2. What type of music do they play and why? VH1 play music like pop, rock, RN’B, dance this is to attract different types of people.
3. Nickelblack, Adele, Britney Spears, Jenifer Lopez, Kelly Clarkson are all played on VH1 for their target audience.
4. How is the channel used for branding? VH1 is a form of branding because of its sponsors such as MTV.
5. How is the logo effective? The logo is effective because of the bright colours that will attract a young target audience. This is effective because the different colours appeal to different people’s eyes.
5) Box televsion
1. Who is the target audience and why? The target audience for the Box television is people aged around 13-25. This is because of the music that they play and also the artist that they play day in and day out.
2. What type of music do they play and why? They play UK grime, R’N’B, dub step, dance, pop. This is because they can attract different types of people around the globe. This is effective because they can get more people viewing their music channels.
3. What types of artist do they play and why? Skepta, Loick Essien, Example, Tinchy Stryder and Neyo are all played on the Box because of the music that they make. This is also because the Box is selling their music more to the public.
4. How is the channel a form of branding? It is a form of branding because of the artist they play. They are selling their music to the public.
5. How is the logo effective? The logo is effective because it is different and unique. This is effective because it will attract different types of people.
Summary
MTV is broken down into different channels to make it easier for people that like a certain genre to tune into. This is effective because the target audience know what genre and what songs are most likely are going to be played. Also music channels have to be appealing for a target audience because it allows channels to play certain artist that the audience like. For example if someone aged 16 was watching MTV base they know that they are most likely going to see Keri Hilson or Nicki Minaj because of the genre of music that MTV base plays. There is a variety of music channels because then it is more flexible for channels to play different sorts of music. I have learnt that the logo and what you up into a music video are effective and I will take it on board when I make my own.
1. Who is the target audience and why? The target audience for MTV is people aged around 13-30 this is because they show artist that appeal to young children and they also show artist that appeal to young adults.
2. What type of music does MTV play and why? MTV play R’N’B and hip hop, rap. They play this because they want to appeal to their target audience and also they have other channels that play different sorts of music.
3. Drake, Nicki Minaj, Justin Bieber, Jessie J, Bruno Mars are all featured on MTV because they all appeal to the target audience. This is effective because all of the artists are well known for the audience that watches this. MTV also feature artist like Jay Z who is the most successful artist of his time.
4. How the channel is a form of branding? The channel is a form of branding because all artists wear designer clothing and when their music video is shown the target audience see the artist wearing these sorts of clothing.
5. The logo appeals to the target audience because it is a natural colour. This shows that they are a serious and grown up company. This is effective because the target audience are going into adulthood.
2) Kiss
1. Who is the target audience and why? The target audience for Kiss 100 is people aged around 13-25 this is because they play music that they play. This is effective because they show the teenagers when they’re at home that they can listen to music.
2. What type of music does Kiss 100 play and why? They play R’N’B and Dance and Hip-Hop. This is effective because they attract a lot of different people of different ages. This is effective because they get a lot of attention from all sorts of people.
3. Pitbull, Drake, LMFAO, Rihanna, Beyonce are all played on Kiss because they all either do Dance, Hip hop or R’N’B. This is effective because it keeps the target audience interested.
4. How the channel is a form of branding? The channel is a form of branding because it sells music to the target audience. This is effective because when an artist is making a new album the channel normally puts an advert showing the audience that the artist has a new album and it gives a certain date of when the album is being released.
5. How is the logo effective? The logo is effective because of the bold writing and the expressive white colour. This is effective because it stands out for the target audience.
3) 4Music
1. Who is the target audience and why? The target audience for 4Music is people aged 12-20 this is because they play music that young people like.
2. What type of music do they play and why? 4Music play music such as Pop and dance, R’N’B. This is effective because they keep the target audience up to date with the music that they like.
3. JLS, Rizzle Kicks, Rihanna, LMFAO, Olly Mers all played on 4Music because they all appeal to their target audience.
4. How is the channel a form of branding? The channel is a form of branding because they show brands such as Adidas. We know this because as the artist is in their music video they are wearing Adidas shoes which the camera closes up on.
5. How is the logo effective? The logo is effective because of the bright pink that attracts young people. This is effective because it attracts young girls because the colour pink.
4) VH1
1. Who are the target audience and why? The target audience for VH1 is people aged between 18-41 this is because the music that they play.
2. What type of music do they play and why? VH1 play music like pop, rock, RN’B, dance this is to attract different types of people.
3. Nickelblack, Adele, Britney Spears, Jenifer Lopez, Kelly Clarkson are all played on VH1 for their target audience.
4. How is the channel used for branding? VH1 is a form of branding because of its sponsors such as MTV.
5. How is the logo effective? The logo is effective because of the bright colours that will attract a young target audience. This is effective because the different colours appeal to different people’s eyes.
5) Box televsion
1. Who is the target audience and why? The target audience for the Box television is people aged around 13-25. This is because of the music that they play and also the artist that they play day in and day out.
2. What type of music do they play and why? They play UK grime, R’N’B, dub step, dance, pop. This is because they can attract different types of people around the globe. This is effective because they can get more people viewing their music channels.
3. What types of artist do they play and why? Skepta, Loick Essien, Example, Tinchy Stryder and Neyo are all played on the Box because of the music that they make. This is also because the Box is selling their music more to the public.
4. How is the channel a form of branding? It is a form of branding because of the artist they play. They are selling their music to the public.
5. How is the logo effective? The logo is effective because it is different and unique. This is effective because it will attract different types of people.
Summary
MTV is broken down into different channels to make it easier for people that like a certain genre to tune into. This is effective because the target audience know what genre and what songs are most likely are going to be played. Also music channels have to be appealing for a target audience because it allows channels to play certain artist that the audience like. For example if someone aged 16 was watching MTV base they know that they are most likely going to see Keri Hilson or Nicki Minaj because of the genre of music that MTV base plays. There is a variety of music channels because then it is more flexible for channels to play different sorts of music. I have learnt that the logo and what you up into a music video are effective and I will take it on board when I make my own.
Thursday, 3 November 2011
Generic Conventions 2
Music viedo name- Chris Brown- She Ain't You
Camera Shots:
Close ups- used when is singing to the camera. This is effective because he builds a strong relationship with the audience and also the shot is used to capture Chris Browns emotions.
long shots- used to show the proformance of the dancers and Chris Brown. This is effective because the audience get to see the proformance of the dancers and Chris Brown.
mid shots- used to show the other female character in the video. This is effective because you get to see what she looks like and what she is wearing.
Camera Movements:
zoom- is used when Cris Brown tilts hat down. This is effective because you don't know what is going to happen next so the audience is in suspense.
Editing:
slow paced- used throughout the video. This is effective because you get to see the proformannce and also get to see more of the characters emotions.
Lighting:
high key- used when Chris Brown and back up dancers are dancing. This is effective because you get to see the proformance of Chris Brown.
Mise en scene:
Iconography- is used throughout the music video to show respect to Michael Jackson. We know this because of the hat that only Chris Brown is wearing.This is effective because the audience can build a relationship with Chris Brown.
Location- The location of the music video is a studio. This is effective because you instantly know that it is a proformance video.
Costume- Chris Brown's costume suggest that he is smart and organised. We know this because of the suit, suits are normally worn by smart and organised people. This is effective because it shows that the dance routine is organised.
Body Language- The body language of Chris Brown suggest that he preforming. We know this because he is dancing and is also in a studio. The body language is effective because it shows the audience that Chris Brown is a good performer.
Facial Expressions- The facial expressions that Chris Brown Show shows that he is having fun. We know this because he is smiling. This is effective because it shows the audience that Chris Brown is having fun so they can enjoy the video more.
Tuesday, 1 November 2011
Generic Conventions 1
Music video name: J-Cole- Lost Ones
Camera shots:
Two shot- is used when J Cole is Specifically talking to other actor. This shot is effective because you get to see both characters emotions.
Close ups- are used to capure characters emotions and also build a relationship with the audience. This is effective becuase the audience can feel sorry for what the character is going through.
Mid shots-is used when you first see male artist. This shot is used to show characters emotions and also see where they are.
Extreme close up- is used when the actor is cutting something. this is effective because you get to see when she gets hurt.
Camera movement:
Tracking- is used when J Cole is proforming outside. This is effective because you get to see J Cole proform.
Editing:
Slow paced- is used when he specificly taking to female. This is effective because you build a relationship with actors, is also effective becuase you get to see characters emotions.
Lighting:
Top lighting- is used when he is thinking back to his father. This is effective becuase it is almost like he is being put on the spot.
High key- used when father character is with child. This is effective becuase it is a happy moment and the high key lighting helps that situation.
Mise en scene:
Costume- J cole's costume suggest that he isn't comfortable with whats going on. We know this because he is wearing a lot of layers. This is effective becuase this goes with what he is lyricly saying. The female actor's costume suggest that she is vunrerble, we know this because of the shirt she is wearing. This is effective because this also goes with what she is mimeing.
Body Language- J Cole's body language suggest that he doesn't know what to do, we know this because when the girl walks off he puts his hands in the air. This is effective because the audience feel for both characters. The female charatcers body language suggest thst she isn'y happy with J Cole. We know this because she is pointing at him. This is effective because you can see that the two characters are going to fall out.
Iconography- iconography is used when you see the knife. This is effective because it causes her to bleed. So there is also blood in the video which is also effective because it might suggest that someone is going to get hurt.
Facial expression- the facial expressions of both characters are serious. We know this because none of the characters smile or show any sort of happy emotions. This is effective because in engages the audience more so that they feel even more sorry for the characters.
Location- The location of the music video is in a house. This is effective because they are kept away from the public so they are safe and discussing it between themselves.
Colour:
There is a yellow tinge used when the child is in the playground by himself. This is effective because it shows that he is happy but also the main character in the scene. This is effective because they contrast.
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