What Is A Music Video?

1) The genre of the music video is R'N'B. We know this becuase of the lyrics, "Dont go, dont leave, please stay, with me". This is effective because this can build a strong realtionship between the artist and the target audience through the way lyrics are used. We also know that it is a R'N'B video because of the pace of the beat. This is effective because it lets people that like R'N'B enjoy the beat and it also helped by the lyrics that some people can relate to understand what the artist is going through.
2) The music video is to show the proformance of Wretch 32. This is effective because you get to see how Wretch 32 proforms. This is effective because the audience get to see his expressions through the different camera shots such close ups and mid shots. The proformance based video is effective because it helps the audience build a relationship with the artist. This is also effective becuase you can see the artist facial expressions becuase of the close ups. This also helps the audience build a relationship with the audience, also the audience can see that he is upset so they can feel sorry for him.
3) The purpose of the music video is to show the audience that the character doesn't want his girlfriend to leave him. We know this because the lyrics and we can see that Wretch 32 really cares becuase of his facial expressions. This is effective because the audience can build a strong relationship and can feel what Wretch 32 is going through using the music video. This is effective because the audience can feel sorry for the artist because of what he is going through, this is also helped by the lyrics "don't go, don't leave, please stay, with me, you are the only thing i need, to get by" which is sung.
4)Goodwins theory is used in this video, we know this because of the link between visuals and lyric. This is effective because the audience can build a realtionship with the artist and they almost "feel his pain" and as the video progesses they feel sorry for him. This is helped by close ups which capture his emotions. Then the mid shots that are used to capture his body language. This is effective because it allows the audience

to see that the artist Wretch 32 is upset. This is also effective because Goodwin’s theory is demonstrated in this music video. This is also effective because it allows the audience not to get confused on why the artist Wretch 32 is upset. Which is also effective because the audience might be able to relate to why the artist is upset.